About Sustainable Living Simple
We're a small, independent resource with one aim: make sustainable living practical and low-friction for ordinary people — whatever their budget, home situation or level of experience.
Our mission
Sustainability advice often feels like it's aimed at people with plenty of money, a detached house and a lot of free time. We think that's a problem. The changes that make the biggest difference are usually the simplest — and they tend to save money rather than cost it.
Sustainable Living Simple exists to close that gap. We write clearly, we skip the jargon, and we try to be honest about what actually matters versus what just sounds good. Our goal is to give you ideas you can actually use today, not a checklist you'll feel guilty about tomorrow.
What we believe
A few principles shape everything we publish:
Progress over perfection
Doing a few things consistently beats doing everything once. We'd rather help you make one change that sticks than overwhelm you with twenty that don't.
The greenest choice is often the cheapest
Using less — energy, water, food, stuff — is almost always the most sustainable option, and it lowers your bills at the same time. Sustainability and saving money point in the same direction far more often than people think.
Honesty over hype
We try to be straightforward about the evidence. If the data on something is weak, we say so. We don't promote products or exaggerate the impact of small gestures to make you feel good.
Meet people where they are
Not everyone can afford a heat pump or a new electric car. We try to give useful guidance at every budget level, whether you're renting a bedsit or own your home.
Small habits compound
A change that feels trivial on its own — planning meals before a shop, turning off standby appliances, switching to a reusable bottle — becomes significant when it's repeated hundreds of times a year.
How we approach our guidance
We write in plain language and try to focus on the things that genuinely matter, not just the things that are easy to measure or photograph. Before we publish anything, we ask: is this realistic for someone with an ordinary budget and a busy week? Is it actually helpful, or just virtue signalling?
We revisit pages when new research changes the picture, and we try to be clear when the evidence on something is mixed or still developing. We don't have all the answers — nobody does — but we aim to be accurate and honest about what we do and don't know.
If you spot something outdated or think we've got something wrong, please let us know. Corrections are always welcome.
Who it's for
Everyone. But if we had to be more specific: renters who can't change their boiler; families trying to cut costs as well as emissions; people on tight budgets who are tired of sustainability advice that assumes money is no object; people in flats without gardens; anyone who finds the topic overwhelming and just wants to know what to do first.
We try to flag where advice differs by region — for example, whether tap water is safe to drink, or whether certain recycling streams exist locally. Sustainability isn't one-size-fits-all, and we try not to write as if it is.
Independence and how the site is funded
Sustainable Living Simple is free to read. It's supported by display advertising — you may see ads from Google AdSense on the pages. We don't have paid partnerships with brands, we don't write sponsored content, and we don't earn commission from product recommendations. The advertising revenue helps keep the site running without putting anything behind a paywall.
We don't have a large team, investors or institutional funding. This is a small independent project built on the belief that practical sustainability guidance should be freely available to anyone.
Ready to get started?
Browse our guides for step-by-step advice on energy, food, water, waste and more — or get in touch if you have a question, a correction or an idea for a topic we should cover.